The #1 Rated SMS Marketing Service

SMS Marketing is a strategy that allows businesses to send promotional messages, updates, or alerts directly to customers via text messages. It works by using a bulk SMS platform like Sendgun, where businesses can schedule, automate, and personalize messages to engage their audience effectively.

SMS Marketing offers high open rates (98%), instant delivery, and direct customer engagement. It’s a cost-effective and reliable way to reach your audience for promotions, reminders, OTPs, and transactional alerts. Unlike emails or social media, SMS messages are read within minutes, making it a powerful marketing tool.

Yes, SMS Marketing is legal in India, but businesses must comply with TRAI (Telecom Regulatory Authority of India) guidelines. SendGun ensures compliance by providing DND filters, opt-in options, and transactional SMS routes to help businesses send messages within legal limits.

SMS Marketing is broadly classified into:

• Promotional SMS – Used for discounts, offers, and brand awareness campaigns.

• Transactional SMS – Sent for OTPs, order confirmations, and important alerts.

• Bulk SMS – Mass messaging to a large customer base.

• Automated SMS – Messages triggered by customer actions, like cart abandonment or appointment reminders.

To build an SMS subscriber list, businesses should:

• Use website pop-ups and forms to collect phone numbers.

• Offer exclusive deals and incentives for sign-ups.

• Promote SMS opt-ins via email, social media, and offline stores.

• Ensure compliance with opt-in and opt-out regulations to avoid spam complaints.

Yes! With Sendgun’s SMS Marketing platform, businesses can personalize messages using customer names, past purchase history, and preferences. Dynamic templates allow you to create engaging and relevant content to improve customer response rates.

A standard SMS consists of 160 characters per message. However, for longer messages, SendGun supports concatenated SMS, which automatically splits and delivers messages seamlessly. Keeping messages concise and to the point ensures better engagement.

While both are powerful marketing tools, SMS Marketing offers:

• Higher open rates (98% vs. 20%)

• Faster delivery & response times

• Better engagement for urgent messages
  Email marketing, however, is better for detailed content and newsletters. A combination of both can enhance marketing effectiveness.

Sendgun provides detailed analytics, including:

• Delivery Rates – The percentage of successfully sent messages.

• Open & Click-Through Rates (CTR) – Engagement metrics for messages with links.

• Response Rates – Customer replies and interactions.

• Conversion Rates – Number of users who took action after receiving the SMS.

Sendgun offers a user-friendly and AI-powered SMS platform with features like:

• Bulk SMS sending & automation

• Personalization & dynamic templates

• Real-time analytics & reports

• Secure OTP & transactional messaging

• Seamless integration with CRM & marketing tools